#BTS. Creating a Brand Identity for Collett Construction
Designing a New Logo and Brand Identity for Collett Construction based in Southam, Warwickshire.
Creating a new logo and brand identity for a local construction company like Collett Construction involves a strategic approach that reflects the company’s values, mission, and industry. This process plays a critical role in establishing a professional image and enhancing visibility within the community.
Understanding the Company
Before diving into design, it was essential to gather some insights about Collett Construction. This involves understanding their core services, target audience, and unique selling points. Collett Construction may specialise in residential, commercial, or industrial projects, which will influence the aesthetic of the brand.
Defining Design Parameters
Establishing clear design parameters was vital, and we considered elements such as:
Colour Palette: Colours evoke emotions and perceptions. For a construction company, earthy tones such as browns and greens may signify reliability and connection to the environment. Bright colors might imply innovation and modernity.
Typography: The choice of font reflects the brand’s personality. A sturdy, sans-serif font may convey strength and stability, while a serif font might suggest tradition and reliability.
Iconography: A logo for a construction firm could include symbols such as buildings, tools, or geometric shapes to emphasize structure and precision. The chosen icon should be simple yet distinctive, allowing for easy recognition.
Logo Development
With collected insights and defined parameters, we began sketching logo concepts, striving for a balance between creativity and professionalism. We collaborated with the client throughout this process.
Implementing the Brand Identity
Once the logo was finalised, it was time to extend the brand identity to other touchpoints. This included business cards, stationery, website design, and vehicle signage. Consistency across all platforms reinforces brand recognition and credibility. Additionally, we developed a concise brand style guide to outline usage rules for the logo, colour scheme, typography, and other visual elements. This guide serves as a reference for maintaining brand integrity as the company grows.
The Result!
Designing a new logo and brand identity for Collett Construction was an opportunity to redefine the company’s presence in the market. Through thoughtful research, creative collaboration, and a strategic approach, a logo can be crafted that not only embodies the essence of the company but also establishes a lasting impression within the community. As the firm embarks on this new chapter, its refreshed identity will serve as a foundation for future growth and success.
