Branding Package for Software Startup

Wren Senn Software Ltd offer customers a unique software integration to link their Amazon Vendor Account with their in house sales order processing system. Their API software is a game-changer for online businesses.

We were tasked with developing a brand for Wren Senn, part of the Rosetta Brands Group, that communicates authority, knowledge and trust as well as a simplicity and user-friendly tone.

Ahead of any design work, we researched the target market, core brand values and company goals in order to achieve the best result for the business.

The Wren Senn logo symbol is derived from the Wren bird and Sennen Cove in Cornwall. The digital Wren sits on a cove shaped base, giving the symbol a dynamic edge - especially when animated. We created this illustration from a photograph and a set of scaled circles -resulting in a balanced design.